This Cookie Policy explains what cookies Amplevo uses, what they do, and how you can control them. It complements our Privacy Policy.
1. What is a cookie?
A cookie is a small text file a website stores on your device so it can remember things between visits — like whether you're logged in or what website you last selected. Browsers also support related technologies (local storage, session storage) which we treat the same way in this policy.
2. Categories we use
2.1 Strictly necessary
Needed for the site and app to work. You can't opt out of these without breaking core functionality.
- Session cookie — keeps you logged in.
- CSRF token — protects forms against cross-site request forgery.
- amp_wid — remembers which of your websites is currently selected in the app.
- amp_spy — remembers the competitor you're currently analysing.
- Consent record — stores your cookie preferences.
2.2 Functional
Not essential, but they make the experience nicer.
- Dashboard layout preferences
- Dark/light mode if you've set one
- Recently-viewed websites or topics
2.3 Analytics
Help us understand how people use the product so we can improve it. Aggregated and pseudonymised where possible.
- Page views, feature usage, conversion funnels
- Approximate location (country-level) from IP
- Referrer and UTM parameters for attribution
2.4 Marketing
We keep marketing cookies minimal. When present, they help us measure which campaigns send us quality signups.
- Campaign attribution (e.g. LinkedIn, X, newsletter) — only if you visited via a tracked link.
- We don't run third-party retargeting pixels on our marketing site by default.
3. Third parties
Some cookies are set by third parties we rely on:
- Stripe — for secure payments on billing pages.
- Google / Apple OAuth — if you use "Sign in with Google/Apple".
- Analytics provider — to aggregate usage data.
- Cloudflare or similar CDN/WAF — for security and performance.
Their data practices are governed by their own policies.
4. How to control cookies
- In our cookie banner — accept all, reject all, or choose per category. You can revisit this anytime via the "Cookie preferences" link in the footer.
- In your browser — all major browsers let you block or delete cookies. Doing so may break strictly-necessary functions like staying logged in.
- Do Not Track — we respect DNT/GPC signals for analytics and marketing categories.
5. How long cookies last
- Session cookies — deleted when you close the browser.
- Persistent cookies — stored for up to 12 months, depending on the cookie. Consent records are kept as long as your account exists.
6. Changes to this policy
We may update this policy when we add, remove, or change cookies. Material changes will be announced in the app and posted here. The "Last updated" date below reflects the current version.
7. Contact
Questions about cookies or this policy: privacy@amplevo.com.
Last updated: April 20, 2026
